5 Key Principles to Implement in your eCommerce App

Maximizing the user base of an eCommerce app is the goal of any mobile app developer. eCommerce has skyrocketed over the past decade, and it’s estimated that by the end of 2021, over half of all online sales will have come through mobile applications.

The turnover rate for newly developed eCommerce applications is high. Here are 5 ways to ensure the success of yours:

Enhanced basic operating features

Every eCommerce app is made up of three primary components: the customer side, the vendor side, and an administrative portal. These three components should work together cohesively to facilitate the user experience and create an easy, enjoyable shopping experience for the customers, and selling experience for the vendors.

Simple yet effective navigation features

There is nothing more off-putting to an online shopper than having to dig deep to find what they’re looking for. Think about it, how often do you search past the first page of results on a search engine?

This same principle should be applied to an eCommerce storefront. Giving the end users multiple options to filter, sort, and search allows them to find what they needed, quicker. From a vendor standpoint, this facilitates sales as it is proven that buyer attention spans are short.

Having effective navigation features will make your eCommerce app stand out from the rest.

Variety in payment method options

eCommerce payments are no longer limited to just credit cards. With the ever increasing popularity alternate payment methods, it’s important that your commerce store supports most options available.

While some users may still prefer to pay through use of their credit cards, the younger generations especially are more keen to use systems like Paypal, Apple Pay, and Samsung Pay. Most recently, buy now pay later systems are gaining traction such as Affirm, AfterPay, and Klarna.

Incorporating these options into your eCommerce application can seal the deal on sales, preventing buyers from leaving items sitting in their shopping cart due to not having their preferred payment method available.

A no-registration approach

When developing an eCommerce app, it’s important to keep in mind that not all potential buyers are willing to make an account on a new web-store in order to complete a purchase. Conversely, making users register prior to completing a purchase is more likely to deter buyers from even considering going past browsing the storefront. This is not a recommended practice if the goal of the online store is increasing order volume.

Allowing users to navigate and complete the entire purchase without a pause or delay ensures a quicker experience for a buyer, which ultimately benefits the vendor with increased revenue.

Flawless order management

While most features are typically centered around the customer experience, the vendor user experience cannot be forgotten. On the vendor side, one of the most useful features is the ability to manage orders effectively and efficiently.

If your eCommerce app does not facilitate the selling process, chances are it will create issues detrimental to the app’s success. If the process of executing sales is not currently at the forefront of your user experience design, it needs to be.